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Jump Start Your Joy

Jump Start Your Joy is a podcast by Paula Jenkins, a transformative life coach, retreat leader, and speaker living in the San Francisco Bay Area. The show focuses on the many ways that people follow their dreams, and look for joy in their every day lives. Paula hand picks guests with inspirational stories; people who have intentionally and mindfully decided to follow a path that brings them joy. We talk about how adversity can bring out one's strengths, how acceptance precedes growth, and how curiosity about one's life and the world around them often leads to finding one's greatest joys. A mix of humor, life coaching, and genuine love of people lead to the quirky and fun style of this podcast.
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Now displaying: Category: entrepreneur
Jul 24, 2018

This week on the show, I’m excited to be talking about taking messy action with Christine Blubaugh. Christine is a copywriter from Ohio, who has had a very interesting path. She works with entrepreneurs to help other people in being objective about themselves, and craft copy that represents their offerings to the world.

Having been a health coach, and food blogger for many years (along with a personal chef), Christine had a realization that this was not her true calling. She was well established in her role, and found herself saying “this health and wellness thing isn’t a thing anymore. I don’t know what I’ll do with myself if I don’t do this.”

I find this so very relatable, and it probably is for many of you, as well. I have found that many clients spend a fair amount of time establishing themselves in a career, and after awhile they are tired of that industry. Or they find that a role they once loved doesn’t fit them as well as it once had. And here’s where I see the frustration or confusion arise: when your identity is wrapped up in that role, it’s hard to visualize yourself elsewhere, doing anything else.

In the face of feeling stuck, Christine made the decision to leave health coaching. Of that decision, she reflects “I had to just let go and practice just being.” And that is when she got her first client as a copywriter. A friend asked for input about some headlines, and over a text conversation, Christine shared some ideas. It lead to that person being her first client.

Joy comes from taking action, and being open to the unexpected
And that is what I love about this conversation. Christine didn’t know what was next when she left her role in health and wellness. She moved back to Ohio from the West Coast. She took a chance on it all working out, and it did. She opened herself up to the unexpected, and took what she calls “messy action” to figure out what was next. Instead of getting wrapped up in the notion that maybe she had to have “it all figured out” before taking a next step, she jumped in and started trying new things.

In this episode, Christine Blubaugh and I talk about:

  • Her shift from being a health and wellness coach and blogger to becoming a copywriter
  • Where people often get stuck in trying to write their own copy about themselves for a website
  • Finding your way when you are no longer as excited about doing a job as you were when you started out
  • How “messy action” brings results and helps get you to something new
  • That relationships are at the heart of business, and why we can’t rely on going it solo
  • How to get in touch with your authentic voice to make copywriting a conversation with your ideal client
  • How do deal with resistance
  • How to jump start your joy: Slow down, start the day doing something joyful, and taking time to move each day
Jul 24, 2018

This week on the show, I’m excited to be talking about taking messy action with Christine Blubaugh. Christine is a copywriter from Ohio, who has had a very interesting path. She works with entrepreneurs to help other people in being objective about themselves, and craft copy that represents their offerings to the world.

Having been a health coach, and food blogger for many years (along with a personal chef), Christine had a realization that this was not her true calling. She was well established in her role, and found herself saying “this health and wellness thing isn’t a thing anymore. I don’t know what I’ll do with myself if I don’t do this.”

I find this so very relatable, and it probably is for many of you, as well. I have found that many clients spend a fair amount of time establishing themselves in a career, and after awhile they are tired of that industry. Or they find that a role they once loved doesn’t fit them as well as it once had. And here’s where I see the frustration or confusion arise: when your identity is wrapped up in that role, it’s hard to visualize yourself elsewhere, doing anything else.

In the face of feeling stuck, Christine made the decision to leave health coaching. Of that decision, she reflects “I had to just let go and practice just being.” And that is when she got her first client as a copywriter. A friend asked for input about some headlines, and over a text conversation, Christine shared some ideas. It lead to that person being her first client.

Joy comes from taking action, and being open to the unexpected
And that is what I love about this conversation. Christine didn’t know what was next when she left her role in health and wellness. She moved back to Ohio from the West Coast. She took a chance on it all working out, and it did. She opened herself up to the unexpected, and took what she calls “messy action” to figure out what was next. Instead of getting wrapped up in the notion that maybe she had to have “it all figured out” before taking a next step, she jumped in and started trying new things.

In this episode, Christine Blubaugh and I talk about:

  • Her shift from being a health and wellness coach and blogger to becoming a copywriter
  • Where people often get stuck in trying to write their own copy about themselves for a website
  • Finding your way when you are no longer as excited about doing a job as you were when you started out
  • How “messy action” brings results and helps get you to something new
  • That relationships are at the heart of business, and why we can’t rely on going it solo
  • How to get in touch with your authentic voice to make copywriting a conversation with your ideal client
  • How do deal with resistance
  • How to jump start your joy: Slow down, start the day doing something joyful, and taking time to move each day
Jul 17, 2018

This week on the podcast, I’m sharing one of my favorite topics, 8 great reasons to start a podcast. While this episode is a solocast, I’ve shared this information in various other formats: webinars, as a guest instructor in other courses, and in my own podcasting class, Jump Start Your Podcast. And, I think it’s a great perspective for anyone who is considering starting your own show, especially if you are a a service provider of any type (coach, doctor, VA, or someone who works supporting others).

I’ve found that there are a handful of reasons that you should start a podcast if you are considering it. Here are the top eight reasons you should start a podcast.

1. It Helps You Get Super Clear on Your Niche
Laying the groundwork for the show goes hand in hand with defining the nature of the show, and the topic that you want to spend (a lot of) time with. In marketing speak, the topic needs to be “campaign-able,” meaning it should be something that is vast enough for you to spend time exploring, but narrow enough that the audience understands what the container is for it.

For you to start a show, you’ll want to spend time with that niche. What is it?
What do people interested in that niche want to hear more about?
How can you serve the population that is interested in that niche?
And, what is the crossover between your WORK and how you can provide service to that group of people?

2. Find and/or Develop Your Online Voice
For many, it is much easier to ease into their “voice” when they are actually speaking (as opposed to writing.) It’s a natural way of communicating, and it’s easy to use it. I find that many of us who are service providers are an excellent fit for being a podcast host because you and I are working in a field where interacting with others is part of what we are already comfortable doing.

A few other considerations around becoming a podcaster:
One thing I like to ask people when they are considering a podcast is “Are you an ‘external processor’?”.
(Do you like to work through things verbally, with another person? Do you “talk it out” as opposed to thinking it through on your own?)

Have you enjoyed doing drama or speaking in the past? (in some ways this is much easier as you don’t see your audience).

For me, I found my true voice and comfort with being on air several months in. I could feel myself easing in to my personality with guests, and then it extended in to my doing what I call solocasts. The interesting thing to me is that I also use that voice now in blogging, and in writing my weekly newsletter.

3. Become More Confident in Your Speaking & Presenting
Once you’ve edited yourself a couple of times, you’ll be very aware of your verbal tics and catch yourself doing them, You’ll hear the “ums” and “ahhhhs,” and notice your speech patterns. And once you notice those things, you’ll also start self-editing as you speak.

The other confidence building aspect of being a podcaster is that pitching and interviewing VIPs is life changing & a huge confidence booster. After having a big name person in whatever industry you’re in say yes, and then actually having a full conversation with them? Your confidence will increase in your art, and in what you do.

If you are in a field like coaching or consulting, you’ll notice that you are more in tune with how you say things and become a better active listener.

4. Up Your “Know, Trust, Like” Factor with Potential Clients
Podcasting offers a way for potential clients to “get to know you” by listening in on conversations and hearing your point of view on topics. I know many podcast listeners who say they feel that they know a podcaster. They listen to them in the car, while gardening, while cooking or doing other work around the home. These are spaces and places that are personal to the listener. And, there’s no other media that invites and allows a person (like you, the host), into a person’s routine the way that podcasting does, because podcasting is “portable.”

5. Marketing Stops Being “Icky”
Before I started a podcast, I will admit that I found marketing to be kind of “icky.” It didn’t feel natural, and it often felt forced.

Here’s the cool thing about podcasts. Once your show is live, it provides weekly inspiration of stories you’re excited to share across social media. You have something you want to talk about and share, and it comes from a place of authentic excitement. Add to it that similar to having guest posts on your blog or site, guests are excited to share their conversation with you.

All of that points to marketing, and reaching new potential clients, in a way that is organic and feels natural. It’s exciting when the ick factor is gone.

6. Expand Your Skillset As You Interview Experts
If you have an interview show, you will be lining up conversations with experts and learning more about the field they represent by:

  • Researching and reading their work
  • Getting answers directly from them based on the questions you create
  • Interacting with others about the material

This adds to your continuing education on a topic, and allows you to share what you learn with others. You’ll also find that when you expand your knowledge in your show, you’ll have new things to share with your client base.

7. You Have an Important Message to Share with the World
As a service based business owner or blogger, you’re likely already focused on a mission. You’ve discovered your “Why” and want to share it with the world, and make an impact. Podcasting offers you a platform to share this, and leave a mark, and find other like minded individuals that also share your point of view.

8. Naturally Grow Your Network
In addition to learning with each guest, you also make several kinds of connections:
Professional connections with other experts in your field (or your podcast’s area of focus) allows the following things to happen:

  • Listeners find you based on the topic you cover
  • You get to know other podcasters, either because you are next to them each week on the charts, or because you join a networking group with them
  • Make friends: I’ve become friends with guests, and other podcasters
  • Introduce you to people with whom you may want to create other collaborative projects with - such as classes, business ventures, or other things that fit your shared interests
  • Find new clients for your business

Already in the midst of creating a show? You’ll get a free month of hosting from Liberated Syndication (Libsyn), using my (affiliate) code: JOY.

Jun 26, 2018

Jill Stanton of Screw the 9 to 5 is my guest this week on the podcast. She’s a true force to be reckoned with in the online lifestyle entrepreneur space, and I’m really excited to be speaking with her about how she has created a lively, exciting brand and community that’s built from an authentic and interesting space. Having started in 2012 with an affiliate skincare site, and changed and shifted the focus and approach of her business, Jill and her now husband Josh, have grown their business into a full time gig with a team. And now, with their new son, Kai here, they are looking at how they shift their business again to include time and space for a child.

 

Jill and I have a very fun, fast paced discussion about how she has evolved her online business over the past 6 years. She started in the beauty and skincare business, and met her husband Josh who was using social media to support venues while he was a bartender. The two joined forces, and took their collective knowledge to create the business “Screw the 9 to 5,” which started as a dream on a beach in Thailand.

Jill has a lot to share about HOW to start an online business, and what helps move the needle.

In general, the mindset pieces she shares are:

  • Don’t overcomplicate it
  • Start imperfectly; you don’t need everything all in order to begin
  • Focus on making connections with people who are in the same area and niche as you are, and help each other
  • Notice the difference between the “employee” and the entrepreneur mindset
  • Don’t be afraid to do things your way
  • Learn to be comfortable with the uncomfortable

Some of the more tactical steps she sites are

  • Grow your traffic by getting on other people’s platforms through interviews, guest posts, etc
  • Be active in Facebook groups about your area of expertise
  • You only need a very few things to start: a site, an email optin, and a social media profile
  • Create a runway for yourself by building up a business with 80% of your income
  • Build traffic and take visibility seriously

Jill also shares about how having a child changes things:

  • It means you prioritize the things that move the needle
  • She and her husband set aside Fridays for family time
  • You may hire people to cover roles
  • Don’t mess around with things in your business that are working and don’t need to be tweaked
  • Hire people offline to support your family, if you can a cleaner, nanny, order groceries, etc
Mar 13, 2018

This week on the show, I'm explaining the basics and tactics of content planning and strategy for your retreat, podcast, or blog on this solocast. Learn how to take your idea to a solid plan that you can execute using project management and inspiration. It's one of my favorite topics: Figuring out the building blocks of content strategy for your own brand. I’ll be explaining how this can be applied to planning a retreat (which is where I first started playing with this approach), but it’s also something I teach in my podcasting class about how to define your show and what it will be about. It’s a little bit project management, and a lot of defining your brand and creating the building blocks of marketing, which are both things I do in my day job.

In short, this episode looks at how to get the ideas you have in your head, the one that you want to turn into something to share with the world, and get them out, on paper. From there, you'll see how you can take the idea, and begin to plan how you will share it - whether that be in a podcast, a retreat, or a blog. The basics in mapping out your idea and content are all similar, and this method can be applied to other things, too.

I'm also super excited about the download I've created for this episode, which is quite literally an entire mini-course. <a href="https://app.convertkit.com/landing_pages/358096" target="_blank" rel="noopener">You can reach it by clicking here</a> (or at the bottom of the post). You will LOVE the free content planning calendar that is included.

Here's what I'm sharing in this episode:
- the basics of understanding your "what," or, what you want to share with the world
- establishing your focus for your podcast, retreat, or blog
- how to brainstorm your ideas and get them on paper (along with a printable to do that!)
- why you need to draw a line in the sand for your creation around what you want to include, and what you don't want to include
- what you need to consider as you look to right size the content for a podcast, retreat, or blog
- how narrow down content when you want to do all the things
- how creating a podcast, blog, or retreat is tied to spreading joy in the world

All of the resources for this episode can be found in the download packet. It's a super helpful tool that you won't want to miss (and includes a custom Google set of worksheets that you can re-use year after year!)

Get your packet here: https://app.convertkit.com/landing_pages/358096

Mar 13, 2018

This week on the show, I'm explaining the basics and tactics of content planning and strategy for your retreat, podcast, or blog on this solocast. Learn how to take your idea to a solid plan that you can execute using project management and inspiration. It's one of my favorite topics: Figuring out the building blocks of content strategy for your own brand. I’ll be explaining how this can be applied to planning a retreat (which is where I first started playing with this approach), but it’s also something I teach in my podcasting class about how to define your show and what it will be about. It’s a little bit project management, and a lot of defining your brand and creating the building blocks of marketing, which are both things I do in my day job.

In short, this episode looks at how to get the ideas you have in your head, the one that you want to turn into something to share with the world, and get them out, on paper. From there, you'll see how you can take the idea, and begin to plan how you will share it - whether that be in a podcast, a retreat, or a blog. The basics in mapping out your idea and content are all similar, and this method can be applied to other things, too.

I'm also super excited about the download I've created for this episode, which is quite literally an entire mini-course. <a href="https://app.convertkit.com/landing_pages/358096" target="_blank" rel="noopener">You can reach it by clicking here</a> (or at the bottom of the post). You will LOVE the free content planning calendar that is included.

Here's what I'm sharing in this episode:
- the basics of understanding your "what," or, what you want to share with the world
- establishing your focus for your podcast, retreat, or blog
- how to brainstorm your ideas and get them on paper (along with a printable to do that!)
- why you need to draw a line in the sand for your creation around what you want to include, and what you don't want to include
- what you need to consider as you look to right size the content for a podcast, retreat, or blog
- how narrow down content when you want to do all the things
- how creating a podcast, blog, or retreat is tied to spreading joy in the world

All of the resources for this episode can be found in the download packet. It's a super helpful tool that you won't want to miss (and includes a custom Google set of worksheets that you can re-use year after year!)

Get your packet here: https://app.convertkit.com/landing_pages/358096

Mar 13, 2018

This week on the show, I'm explaining the basics and tactics of content planning and strategy for your retreat, podcast, or blog on this solocast. Learn how to take your idea to a solid plan that you can execute using project management and inspiration. It's one of my favorite topics: Figuring out the building blocks of content strategy for your own brand. I’ll be explaining how this can be applied to planning a retreat (which is where I first started playing with this approach), but it’s also something I teach in my podcasting class about how to define your show and what it will be about. It’s a little bit project management, and a lot of defining your brand and creating the building blocks of marketing, which are both things I do in my day job.

In short, this episode looks at how to get the ideas you have in your head, the one that you want to turn into something to share with the world, and get them out, on paper. From there, you'll see how you can take the idea, and begin to plan how you will share it - whether that be in a podcast, a retreat, or a blog. The basics in mapping out your idea and content are all similar, and this method can be applied to other things, too.

I'm also super excited about the download I've created for this episode, which is quite literally an entire mini-course. <a href="https://app.convertkit.com/landing_pages/358096" target="_blank" rel="noopener">You can reach it by clicking here</a> (or at the bottom of the post). You will LOVE the free content planning calendar that is included.

Here's what I'm sharing in this episode:
- the basics of understanding your "what," or, what you want to share with the world
- establishing your focus for your podcast, retreat, or blog
- how to brainstorm your ideas and get them on paper (along with a printable to do that!)
- why you need to draw a line in the sand for your creation around what you want to include, and what you don't want to include
- what you need to consider as you look to right size the content for a podcast, retreat, or blog
- how narrow down content when you want to do all the things
- how creating a podcast, blog, or retreat is tied to spreading joy in the world

All of the resources for this episode can be found in the download packet. It's a super helpful tool that you won't want to miss (and includes a custom Google set of worksheets that you can re-use year after year!)

Get your packet here: https://app.convertkit.com/landing_pages/358096

Oct 10, 2017

Jorden Roper joins host Paula Jenkins to share about copywriting, working as a freelancer, starting her own business, and working with entrepreneurs.

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