Today, Jordana Jaffe, a Facebook group strategist, joins me on the podcast and we chat about the magic of using Facebook groups to create a super comfy, magical business. While Jordana mostly works with women entrepreneurs who are introverts or homebodies on how to create their own super engaged Facebook group and successfully participate in other Facebook groups so that they can grow their online community and get clients while staying at home in their cozy pjs, she has a ton of great info and insights for non-introverts (like myself), too. I loved getting to talk to her about her journey, one that after multiple launches in 2013, led to her feeling disconnected from herself, and wanting to find a way that felt more authentically her in her own business. The result is a business that feels energized, and cozy.