In this episode, Paula is joined by the remarkable Illana Burk, a coach and consultant with a passion for helping small businesses, entrepreneurs, and solopreneurs thrive. Illana shares her journey from being a dancer to becoming a successful business mentor, diving into her philosophy on building values-based businesses. The conversation is filled with practical advice, laughter, and a fresh perspective on modern entrepreneurship.
Key Points That We Discuss:
Additional Resources:
Others:
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Timestamps
00:00 Introduction to Jump Start Your Joy
00:17 Meet Illana Burk: Coach and Consultant
01:09 Warm Welcome and Episode Overview
03:08 Illana's Earliest Sparks of Joy
05:25 Journey from Dancer to Business Mentor
08:55 Challenges and Realizations in Entrepreneurship
15:28 Navigating Ethical Dilemmas in Business
I am delighted to be joined for a second time by Marsha Flowers, who is the owner of Five B and Co Candles, and the newly launched Little Bee Scents. In our conversation, she shares how she has listened to her heart to expand her business in new ways. After thinking about what she likes best about candle making (the creativity, creating scents, and community), she realized that she also wanted to help other candle makers (and soap makers too!) bring their dreams to life. In the spirit of mentoring and helping others in the field she loves so much, Little Bee Scents was born.
In this episode, Marsha and I talk about:
Resources
Marsha Flower's candle website: Five Blessings Candles
Marsha Flower's scent website: Little Bee Scents
Marsha Flowers on JSYJ: Creating “Happiness in The Form of a Flicker”
Jacqualyn Jackson is the small business owner behind Investment Inspectors, LLC, who provides home inspections, home healings, and sound baths. Jacqualyn has embraced her multi-passionate personality by leaning into several of the things she loves to do: offering objective findings for people buying or selling a home, and in nourishing the more spiritual side of things in providing home healings and sound baths. I’m delighted to share how she’s woven these unique offerings into a single business that integrates with her personal values.
In this episode, Jacqualyn and I talk about:
Resources
Investment Inspectors LLC on Instagram
Email Jacqualyn at jacqualyn@investmentinspectorsllc.com
Buy Jump Start Your Joy: Heart-Centered Ways to Find Joy in The Messy Middle on Amazon (affiliate link)
Amy started Mimi’s Little Loveys after disability and chronic illness forced her to stop teaching and working with young children. She followed her heart and her own curiosity to create a business that honors her values, and allows her to take care of herself. Amy joins the show to talk about how she's found intentional comfort, and built a life that supports her, and allows her to do the things she loves.
In this episode, Amy and I talk about:
Resources
Mimi’s Little Loveys on Instagram
Mimi’s Little Loveys on Facebook
uy Jump Start Your Joy: Heart-Centered Ways to Find Joy in The Messy Middle on Amazon (affiliate link)
This episode’s interview is with Marsha Flowers of Five Blessings Candles in Leavenworth, Kansas. She’s been an entrepreneur for years, making candles and creating “Happiness in a Flicker” with unique scents and joyful names. She has had both a brick and mortar version of her business, and she is now all online.
Marsha and I talk about:
Get all the show notes and a full transcript at the website.
Starting a business can feel overwhelming and scary, but if you embrace starting small, and following what lights you up - it doesn't have to be. Inspired by a listener's question, this episode tells you how to embrace your dreams.
Read the full show notes on the website.
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Tara McMullin joins Paula to talk about the many ways she's pivoted in her life and business in recent years. In this fun interview, we talk about "What Works" and how you can jump into authentic leadership as a business owner.
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-Running a small business
-Podcasting and how it’s a growing industry
-Our backgrounds, which are both in religious studies
-The What Works network, and how she engages with small businesses
-What happens when your personal values are misaligned with your business
-The importance of independent thinking and personal agency
-The What Works rule of “no advice,” and valuing experience over expertise
-What happens when we “live a Story”
-Being an Enneagram 3, and not chasing accomplishments
-Our similarities: softball, religious studies, podcasting
-How to Jump Start Your Joy: do what you say you will, question your assumptions, and expect success
Resources
The Art of Gathering by Pria Parker on Amazon
Company of One: Why Staying Small is the Next Big Thing for Business by Paul Jarvis on Amazon
War of Art by Stephen Pressfield on Amazon
Enneagram Institute
Kayla Butler of Ivory Mix is joining me this week to talk about how she started her business, what it’s been like growing a stock photography site, and how community has been the center of her business from the beginning. In this episode, I'm delighted to be talking all about joy, creativity, and stock photography at 'Ivory Mix' with Kayla Butler.
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-Her early love of drawing Disney stories, and desire to be a Disney artist
-Going into interior design as a career
-Getting burnt out once she was in a director position and no longer creating designs regularly
-Choosing the name “Ivory Mix” as a blank canvas for her to try new things
-How creative people keep hitting up against the wall of possibly becoming more involved in running a business than doing the creative pieces, and how to juggle that
-How giving away quality, free, incentives can help build a strong community
-Growing a business while working a 9 to 5 job
-Creating a business that is niched, and different than a standard stock photo site
-Importance of building authority and how to do it
-Ways to jump start your joy: gratitude, random acts of kindness, and creating boundaries
This week on the podcast, I’m delighted to be talking about changing the narrative for small businesses and entrepreneurs in marketing with JinJa Birkenbeuel of Birk Creative and the Honest Field Guide podcast. JinJa and I had the pleasure of meeting at She Podcasts Live, and I truly enjoyed her sense of humor, realness, and her enthusiasm for podcasting. It’s a treat to have her on the show.
In this episode, JinJa and I talk about:
-Her early love of candy and the magic and freedom she felt going to the store to buy some each week with her friends
-How to help businesses keep up with the pace of change these days
-Coaching women and entrepreneurs in finding success in business
-How she is changing the the narrative for Small Businesses and Entrepreneurs
-Using LinkedIn for networking, connecting, and growing your business (more than looking for a job)
-How it’s sometimes uncomfortable to own your own expertise, and your own narrative
-Taking a good look at what motivates you and how much you really need
-Focusing on the conversation that’s at the heart of marketing no matter what medium you’re working in
-Finding what fits for you in marketing, regardless of what everyone else is doing
-Owning your introversion / extroversion
-The reality of being a solo-preneur and juggling so many things. (Automation is great, but it’s still hard to keep up).
Resources
Birk Creative
Episode 14 of The Honest Field Guide Podcast: “I hate networking”
Honest Field Guide Podcast
Laura Li’s Quietly Bohemian Podcast
Forbes Article about Jinja this week “How Google-Sizing Her Mindset Propelled This Founder’s Career Forward”
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Having been a project manager in marketing and advertising for 20 years, it was a shock to me when I moved into marketing myself. If you have listened for awhile you’ll know that I started my podcast as the marketing arm for a life coaching practice. The podcast took off, and, I started learning a lot about what to know about being successful at marketing as an entrepreneur, and how to make it joyful.
I’m sharing my thoughts with you here this week about how I have found my way to the Joy of marketing.
Find the whole article and show notes on the website. Click here.
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I’m delighted to have Casey Jourdan joining me as our guest for this week. Casey is a business strategist extraordinaire. She works with entrepreneurs and solopreneurs as they navigate getting their businesses up and running, and helps them navigate the overwhelm that often comes with the first few years of business. It's a real treat to have a conversation with Casey on change, and the pursuit of evolution. The host of “Steady She Grows” podcast, Casey's done some really interesting work around the pursuit of evolution and how change is a part of everything that we do.
In this episode, Casey Jourdan and I talk about:
-Her early sparks of joy: teaching others
-Creating various iterations of her business as a multipassionate
-Evolution as a practice
-The difference between evolution and growth
-How her religious beliefs changed and shifted after coming home from the Iraq War
-Progress and baby steps living with PTSD
-Navigating the first few years of business and why so many businesses fail
-How to jump start joy in your life: be nice and kind to others, find out what fires you up and go try it, set and observe boundaries.
Resources:
Casey Jourdan’s Website
Steady She Grows Podcast
Casey on Instagram
Sign up to get on the newsletter and get lots of ideas on how to Plan Your Year and biz.
This week on the show, I’m taking a look at how I grew my business while working a 9 to 5 job. I’ll walk you through the inspiration, intention, and actions I took, and share reflections on how you can use these same tips to start or grow your own business.
Resources
Do a Ten in Three.
The Power of Intention by Wayne Dyer
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Stasia Savasuk is an amazing style coach, has an outstanding Tedx Talk, and is the founder of Stasia’s Style School. She’s joining me on the show, and I’m delighted to share this interview. We giggled our way through our discussion, and had a hilarious time talking about style, what lights us up, how to find what kinds of styles fit YOU, and, all about Stasia’s inspiring story of becoming an entrepreneur.
In this episode, Stasia and I talk about:
Resources
Stasia Savasuk’s website
Stasia on Instagram
Christy Tending is back for her sixth visit, and this time we’re talking about how our lives and businesses have recently evolved. It’s a living discussion, and one that started when we met to co-work at a cafe this summer and found ourselves diving into a conversation about how we’d recently had a very mindful and impactful experience of making decisions that have intrinsically changed who we are, and how we approach things.
In this episode, Christy Tending and I talk about:
Resources
Christy Tending’s beautiful new website
Christy Tending’s podcast: Tending Your Life
Learn the 7 things to consider when you're looking to follow your joy, passion, or bliss in creating a business or coaching practice. You CAN build a business that feels easy, you just need to take some key things into consideration.
In this episode, I talk about:
Resources
Join me at "She Podcasts Live" in Atlanta, October 11-13
How to Be Everything: A Guide For Those Who (Still) Don't Know What They Want To Be When They Grow Up by Emilie Wapnick on Amazon
The Big Leap: Conquer Your Hidden Fear and Take Life to The Next Level by Gay Hendricks on Amazon
Mallory Wisong is a virtual assistant, certified life coach, and I have the great pleasure of both working with her, and, having her join me on this week’s episode. With a background doing admin work in the financial industry, Mal brings with her a unique blend of a knack for process and details, along with intuition, heart, courage, and the ability to hold the highest vision for those she works with. I think you will love getting to know her on this episode, and getting a glimpse of what goes on behind the scenes with the show.
In this interview, Mallory Wisong and I talk about:
Resources
Mallory Wisong’s blog and website
Mallory Wisong on Instagram
Tiffany Han’s “Crazy Faith” episode on Raise Your Hand Say Yes
Big Magic: Creative Living Beyond Fear, by Elizabeth Gilbert on Amazon
When Things Fall Apart: Heart Advice for Difficult Times by Pema Chodron on Amazon
The Desire Map: A Guide to Creating Goals with Soul by Danielle LaPorte on Amazon
Courageous Life Coaching Certification Program
As an entrepreneur, setting boundaries and definitions around the work you do, and around your schedule and time are two of the kindest things you can do for yourself and your growing business. When you’re in charge of your own business and dependent on the income from that business, it becomes easy to get caught up in wanting to help “everyone,” and working all the time. I want to assure you that when you make it a point to define a niche of who you work with, and set some structure around when you work, you’ll find that it’s better for you, for your clients, and for your business.
Setting Boundaries is a Way of Being Kind to Yourself as An Entrepreneur
This week’s show is all about setting up the mindful steps to design a business you love, and the kind of business you dreamed about when you started out on your entrepreneurial journey. In Brene Brown’s book, Dare to Lead, she shares her thoughts about creating clarity as a leader.
“Over our years of researching and working together, we’ve learned something about clarity that has changed everything from the way we talk to each other to the way we negotiate with external partners. It’s simple but transformative: Clear is kind. Unclear is Unkind. I first heard this saying two decades ago in a 12-step meeting, but I was on slogan overload at the time and didn’t even think about it again until I saw the data about how most of us avoid clarity because we tell ourselves that we’re being kind, when what we’re actually doing is being unkind and unfair. Feeding people half-truths or bullshit to make them feel better (which is almost always about making ourselves feel more comfortable) is unkind. Not getting clear with colleagues about your expectations because it feels too hard, yet holding them accountable or blaming them for not delivering is unkind. Talking about about people instead of to them is unkind. This lesson has so wildly transformed my life that we live by it at home.”
What Dr. Brown says here about being a leader at work is one that you can layer onto your work as an entrepreneur, and it’s the departure point for this week’s show (which you can listen to above).
I’m asking the questions of:
How can you create clarity for your work, when you are your own boss?
How can you be kind to yourself?
How can you set up guidelines that are ultimately kind to you, and to your clients?
Dare to Lead by Brene Brown on Amazon
The Artist’s Way by Julia Cameron on Amazon
Time Tracking App: At Work for iPhone or Android
Fiverr for editing and other small entrepreneur support tasks
Episode 74: Helen McLaughlin on Curiosity as a Foundation for Living
Episode 112: Alexandra Franzen on Rejection, Defeat, and Terrible Bosses
This week on the show, I’m taking a look at how I grew my business while working a 9 to 5 job. I’ll walk you through the inspiration, intention, and actions I took, and share reflections on how you can use these same tips to start or grow your own business.
See all of the show notes on the website, here:
http://jumpstartyourjoy.com/2019/01/how-to-start-a-business-when-you-have-a-9-to-5-job
Resources
Do a Ten in Three.
The Power of Intention by Wayne Dyer
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Even though we are a couple of weeks in to 2019, it’s a great time to take a few minutes and map out your plans. I’m a big fan of sitting down for an hour or so and getting my thoughts for the year out on paper. I started doing something I call the “Ten in Three” in 2014, and in looking back at that first list, it’s fascinating to see that I have completed all but one thing (getting PMP certified, #2).
Set the Intention for your Year
You might feel, like I know have in the past, like life is moving fast and you don’t have time to really stop and soak in what’s going on. You might feel like you’re on a trajectory with your career that now feels just OK, but you know you want something more than what you’re currently doing. Or, maybe you have not stopped to think about what it is that you want to do with your one “wild and precious life” since college, and feel a bit lost.
The beauty about taking an hour or so to get your thoughts in order about what you truly want to accomplish (instead of being in a reactive mode), is that it provides you with a little time to put some mindfulness and intention around your year.
Set a timer for 15 minutes and get out a blank pieces of paper or journal page and work through these questions to sort through your intentions - try to keep the answers in a list or bullet format so you can easily see the key ideas that start to emerge during this process.
Here are some questions to ask yourself as you start this process:
Choose the Things You’ll Focus On
The next step, after you’ve spent the time doing a highly productive brain dump, let’s get sorting through those thoughts.
Look over your list, and taking a moment with each item you’ve written, let the idea settle into your heart. There may be some of those items on your list that are “maybe some day” type items, and others that feel like they resonate with your soul.
Take a highlighter or colored pen, and mark the ideas that feel like the ones closest to the things you truly want to focus on.
Set Your Ten in Three
Once you’ve sorted through the ideas, it’s likely that there are a handful that are bubbling up as main ideas you want to bring to life. Take a look and see what you’ve got, and narrow this list down to the top ten that you want to bring into reality.
My process has been that I pick ten items that I want to complete, and spread them across three years. There’s a lot of pressure online to “do all the things,” and that leads to being totally overwhelmed. Once you’ve narrowed it down to three big goals for a year, you’ve limited the the things that will get your attention, and increased the likelihood each one will get completed. I’m also a big fan of this method over something like a Bucket List because it gives you focus, instead of being a big long list hanging out there that feels too long to ever finish.
You can download the fancy downloadable, printable sheet to remind you of your Ten in Three by clicking here.
Two notes on the Ten in Three: while the instructions here are simple, this process can be one that takes a couple of days. Allow yourself the time and space to do this in a way that feels right for you. Make the commitment to yourself to finish this once you’ve started.
The other note that I like to point out to people about the Ten in Three is to be kind to yourself if, say, midyear, you realize you don’t want to do one of the things you added. It’s OK to change your list, depending on what life throws at you. The only thing I haven’t finished on my list is #2, and it was an intentional decision for me to not pursue getting a PMP certificate. You can change your mind, too.
Resources:
Download your Free Printable Ten in Three sheet here
A Better Approach to A Bucket List, episode 117
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Jess Ekstrom is the energetic CEO and founder of Headbands of Hope, and the developer of the Mic Drop Workshop. I had the pleasure of meeting Jess in Atlanta last year, and knew from the moment she shared the mission of her company (and it only further made me love her when she quoted Will Ferrell) that I wanted to talk to her more, and to have her on the show.
Jess’ story of creating Headbands of Hope is one that resonates on all three of the Inspiration, Intention, and Action tenets that have been a part of Season 4 on Jump Start Your Joy. In her time working with the Make a Wish Foundation, she noticed that children didn’t like to wear a wig after having gone through chemo, and that many of the little girls preferred to wear a headband instead. Inspired by seeing an unmet need (there was no central place offering headbands for kids), Jess created Headbands of Hope with a “buy one, donate one” business model similar to Toms Shoes, and created a simple and impactful business that’s brought hope to children in every children’s hospital in the US.
It was Jess’ intention to make an impact through a simple but powerful way - to brighten the day and provide a boost of confidence to children going through chemo. And it was her own action to bring this idea to life that now feeds back to the inspiration and support of others.
Jess Ekstrom and I talk about:
Resources
Jess Ekstrom’s Headbands of Hope website
Jess Ekstrom’s Mic Drop Workshop website
As entrepreneurs and solo-prenuers, let's look at a new definition of abundance that makes room for the lives we want to lead, the people we want to reach, and the we way want to show up in this world. Learn how on this final episode of 2108.
This week on the show, I’m excited to be talking about taking messy action with Christine Blubaugh. Christine is a copywriter from Ohio, who has had a very interesting path. She works with entrepreneurs to help other people in being objective about themselves, and craft copy that represents their offerings to the world.
Having been a health coach, and food blogger for many years (along with a personal chef), Christine had a realization that this was not her true calling. She was well established in her role, and found herself saying “this health and wellness thing isn’t a thing anymore. I don’t know what I’ll do with myself if I don’t do this.”
I find this so very relatable, and it probably is for many of you, as well. I have found that many clients spend a fair amount of time establishing themselves in a career, and after awhile they are tired of that industry. Or they find that a role they once loved doesn’t fit them as well as it once had. And here’s where I see the frustration or confusion arise: when your identity is wrapped up in that role, it’s hard to visualize yourself elsewhere, doing anything else.
In the face of feeling stuck, Christine made the decision to leave health coaching. Of that decision, she reflects “I had to just let go and practice just being.” And that is when she got her first client as a copywriter. A friend asked for input about some headlines, and over a text conversation, Christine shared some ideas. It lead to that person being her first client.
Joy comes from taking action, and being open to the unexpected
And that is what I love about this conversation. Christine didn’t know what was next when she left her role in health and wellness. She moved back to Ohio from the West Coast. She took a chance on it all working out, and it did. She opened herself up to the unexpected, and took what she calls “messy action” to figure out what was next. Instead of getting wrapped up in the notion that maybe she had to have “it all figured out” before taking a next step, she jumped in and started trying new things.
In this episode, Christine Blubaugh and I talk about:
This week on the show, I’m excited to be talking about taking messy action with Christine Blubaugh. Christine is a copywriter from Ohio, who has had a very interesting path. She works with entrepreneurs to help other people in being objective about themselves, and craft copy that represents their offerings to the world.
Having been a health coach, and food blogger for many years (along with a personal chef), Christine had a realization that this was not her true calling. She was well established in her role, and found herself saying “this health and wellness thing isn’t a thing anymore. I don’t know what I’ll do with myself if I don’t do this.”
I find this so very relatable, and it probably is for many of you, as well. I have found that many clients spend a fair amount of time establishing themselves in a career, and after awhile they are tired of that industry. Or they find that a role they once loved doesn’t fit them as well as it once had. And here’s where I see the frustration or confusion arise: when your identity is wrapped up in that role, it’s hard to visualize yourself elsewhere, doing anything else.
In the face of feeling stuck, Christine made the decision to leave health coaching. Of that decision, she reflects “I had to just let go and practice just being.” And that is when she got her first client as a copywriter. A friend asked for input about some headlines, and over a text conversation, Christine shared some ideas. It lead to that person being her first client.
Joy comes from taking action, and being open to the unexpected
And that is what I love about this conversation. Christine didn’t know what was next when she left her role in health and wellness. She moved back to Ohio from the West Coast. She took a chance on it all working out, and it did. She opened herself up to the unexpected, and took what she calls “messy action” to figure out what was next. Instead of getting wrapped up in the notion that maybe she had to have “it all figured out” before taking a next step, she jumped in and started trying new things.
In this episode, Christine Blubaugh and I talk about:
This week on the podcast, I’m sharing one of my favorite topics, 8 great reasons to start a podcast. While this episode is a solocast, I’ve shared this information in various other formats: webinars, as a guest instructor in other courses, and in my own podcasting class, Jump Start Your Podcast. And, I think it’s a great perspective for anyone who is considering starting your own show, especially if you are a a service provider of any type (coach, doctor, VA, or someone who works supporting others).
I’ve found that there are a handful of reasons that you should start a podcast if you are considering it. Here are the top eight reasons you should start a podcast.
1. It Helps You Get Super Clear on Your Niche
Laying the groundwork for the show goes hand in hand with defining the nature of the show, and the topic that you want to spend (a lot of) time with. In marketing speak, the topic needs to be “campaign-able,” meaning it should be something that is vast enough for you to spend time exploring, but narrow enough that the audience understands what the container is for it.
For you to start a show, you’ll want to spend time with that niche. What is it?
What do people interested in that niche want to hear more about?
How can you serve the population that is interested in that niche?
And, what is the crossover between your WORK and how you can provide service to that group of people?
2. Find and/or Develop Your Online Voice
For many, it is much easier to ease into their “voice” when they are actually speaking (as opposed to writing.) It’s a natural way of communicating, and it’s easy to use it. I find that many of us who are service providers are an excellent fit for being a podcast host because you and I are working in a field where interacting with others is part of what we are already comfortable doing.
A few other considerations around becoming a podcaster:
One thing I like to ask people when they are considering a podcast is “Are you an ‘external processor’?”.
(Do you like to work through things verbally, with another person? Do you “talk it out” as opposed to thinking it through on your own?)
Have you enjoyed doing drama or speaking in the past? (in some ways this is much easier as you don’t see your audience).
For me, I found my true voice and comfort with being on air several months in. I could feel myself easing in to my personality with guests, and then it extended in to my doing what I call solocasts. The interesting thing to me is that I also use that voice now in blogging, and in writing my weekly newsletter.
3. Become More Confident in Your Speaking & Presenting
Once you’ve edited yourself a couple of times, you’ll be very aware of your verbal tics and catch yourself doing them, You’ll hear the “ums” and “ahhhhs,” and notice your speech patterns. And once you notice those things, you’ll also start self-editing as you speak.
The other confidence building aspect of being a podcaster is that pitching and interviewing VIPs is life changing & a huge confidence booster. After having a big name person in whatever industry you’re in say yes, and then actually having a full conversation with them? Your confidence will increase in your art, and in what you do.
If you are in a field like coaching or consulting, you’ll notice that you are more in tune with how you say things and become a better active listener.
4. Up Your “Know, Trust, Like” Factor with Potential Clients
Podcasting offers a way for potential clients to “get to know you” by listening in on conversations and hearing your point of view on topics. I know many podcast listeners who say they feel that they know a podcaster. They listen to them in the car, while gardening, while cooking or doing other work around the home. These are spaces and places that are personal to the listener. And, there’s no other media that invites and allows a person (like you, the host), into a person’s routine the way that podcasting does, because podcasting is “portable.”
5. Marketing Stops Being “Icky”
Before I started a podcast, I will admit that I found marketing to be kind of “icky.” It didn’t feel natural, and it often felt forced.
Here’s the cool thing about podcasts. Once your show is live, it provides weekly inspiration of stories you’re excited to share across social media. You have something you want to talk about and share, and it comes from a place of authentic excitement. Add to it that similar to having guest posts on your blog or site, guests are excited to share their conversation with you.
All of that points to marketing, and reaching new potential clients, in a way that is organic and feels natural. It’s exciting when the ick factor is gone.
6. Expand Your Skillset As You Interview Experts
If you have an interview show, you will be lining up conversations with experts and learning more about the field they represent by:
This adds to your continuing education on a topic, and allows you to share what you learn with others. You’ll also find that when you expand your knowledge in your show, you’ll have new things to share with your client base.
7. You Have an Important Message to Share with the World
As a service based business owner or blogger, you’re likely already focused on a mission. You’ve discovered your “Why” and want to share it with the world, and make an impact. Podcasting offers you a platform to share this, and leave a mark, and find other like minded individuals that also share your point of view.
8. Naturally Grow Your Network
In addition to learning with each guest, you also make several kinds of connections:
Professional connections with other experts in your field (or your podcast’s area of focus) allows the following things to happen:
Already in the midst of creating a show? You’ll get a free month of hosting from Liberated Syndication (Libsyn), using my (affiliate) code: JOY.
Jill Stanton of Screw the 9 to 5 is my guest this week on the podcast. She’s a true force to be reckoned with in the online lifestyle entrepreneur space, and I’m really excited to be speaking with her about how she has created a lively, exciting brand and community that’s built from an authentic and interesting space. Having started in 2012 with an affiliate skincare site, and changed and shifted the focus and approach of her business, Jill and her now husband Josh, have grown their business into a full time gig with a team. And now, with their new son, Kai here, they are looking at how they shift their business again to include time and space for a child.
Jill and I have a very fun, fast paced discussion about how she has evolved her online business over the past 6 years. She started in the beauty and skincare business, and met her husband Josh who was using social media to support venues while he was a bartender. The two joined forces, and took their collective knowledge to create the business “Screw the 9 to 5,” which started as a dream on a beach in Thailand.
Jill has a lot to share about HOW to start an online business, and what helps move the needle.
In general, the mindset pieces she shares are:
Some of the more tactical steps she sites are
Jill also shares about how having a child changes things: