In this episode, I’m delighted to have Suzie Soloviev of Your Sacred Record coming on to talk about how you can have more fun and more joy in your marketing. She’s a story teller at heart, and helps people discover how they can tell their story clearly - from bios, to copy for websites, to crafting your message, Suzie digs in and finds the truth and clarity for her clients. Plus she shares how she incorporates puppets into her business, which you’re going to want to learn more about, and we dig into why you need to be sharing your pricing up front, as part of your marketing information.

In this episode, Suzie Soloviev and I talk about:

-Her earliest sparks of joy: performing and video taping those performances as a kid
-Her background writing copy for businesses
-How she landed her first client on a call
-Why marketing can feel arduous or like a chore (hint: You’re pushing something you don’t really want to be doing)
-Why Suzie has a puppet in her Instagram feed
-How to embrace your own truth and let it become your business (we both fought it)
-How it’s hard, as a multipassionate, to own the Thing you want to do
-How to write a great bio
-Pricing and Marketing are part of the same conversation
-Three ways to jump start your joy: Add plants to your home or living space, do something silly and share it with a child (or online), and sing with other people.

Resources
Suzie Soloviev’s website: Your Sacred Record
Brene Brown: The Call to Courage on Netflix
Brene Brown: Joy is Terrifying

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his week kicks off “The Joy of Marketing” month, where I’ll be talking with small business owners and marketing experts about how they have found ease and joy in their marketing.

Lisa Princic is the branding and growth specialist behind “Scaling Deep,” which is the name of both her business and podcast. I knew she was a great fit for “Joy of Marketing Month” here on the show because her approach to growing your business is refreshingly distinctive. Instead of doing “all the things” or feeling like you need to be “everything to everyone,” she encourages entrepreneurs to scale deep. In other words, identify your niche that matches your zone of genius (aka the work you REALLY want to do) and build your business around that.

In this episode, Lisa Princic and I talk about:

• Loving adventures with her parents as a child and sharing those same things with her son
• Her evolution: a journey from life coach to business coach, and now a business strategist who also helps people set up Facebook Ads
• The importance of finding your own niche that lights you up
• The confidence that comes from finding your way to a business that feels authentic, and like a match for your personality
• That there are many successful solo and entrepreneurships out there that are not doing mass marketing 
• it’s OK if the tactics that others are doing isn’t a match for you or your business
• You can have a successful small or solo business without the mass marketing we’re all seeing, and by focusing on a few key outreach components
• How to simplify and pick something that provides tangible results for people 
• When to pivot your business or marketing if it feels off to you. You may not have yet landed on your true message or path.

Lisa Princic’s Website: Scaling Deep https://scalingdeep.com/

Lisa’s podcast: Scaling Deep https://scalingdeep.com/podcast/ 

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