Having been a project manager in marketing and advertising for 20 years, it was a shock to me when I moved into marketing myself. If you have listened for awhile you’ll know that I started my podcast as the marketing arm for a life coaching practice. The podcast took off, and, I started learning a lot about what to know about being successful at marketing as an entrepreneur, and how to make it joyful.
I’m sharing my thoughts with you here this week about how I have found my way to the Joy of marketing.
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Marketing your small business doesn't have to feel gross, or like an effort or hustle. This week I'm sharing the inspiration I found in my conversation with Suzie Soloviev, and sharing how you can look to your past to find your joyful through line, now.
the Inspiration this week is to look at your life from a place of wonder. If you drop the accolades and list of things you’ve accomplished (which are all amazing, btw!), how would you introduce yourself to someone else? If you look at what you love and what lights you up, how do you define yourself?
Intention: I will start to notice how I see myself. I will notice when I identify with accolades and degrees, and I will notice when I see myself as the things I’m passionate about, that bring me joy. I will look for and uncover those things if it seems like I can’t remember what they are.
Action: On a sheet of paper, take 5 minutes and list out the top 5 things that you loved doing and being in these age ranges:
Ages 1-5 (or your earliest memories)
Ages 5-10 (this is early elementary school)
Ages 10-20 (think about middle school and high school)
Ages 20-30 (college, and a lot of “adulting” firsts happen in this range)
30 and after (adult life, with it’s shifts. Also, feel free to add in 30-40, 40-50 if you like. I’m not suggesting that life remains static after 30. I might also add in “Life after having a kid”)
Take a look, after you’ve made your list, and look for patterns. Was interacting with people a major part of your life? How about planning or leading? Creativity?
Now, I want you to look at your current life and see if the major through lines are still present.
This is your story, your narrative, something you love. Can you craft a new bio or a new description of yourself that involves what you found, above?
And, would you consider using that description the next time someone asks what you do?
In this episode, I’m delighted to have Suzie Soloviev of Your Sacred Record coming on to talk about how you can have more fun and more joy in your marketing. She’s a story teller at heart, and helps people discover how they can tell their story clearly - from bios, to copy for websites, to crafting your message, Suzie digs in and finds the truth and clarity for her clients. Plus she shares how she incorporates puppets into her business, which you’re going to want to learn more about, and we dig into why you need to be sharing your pricing up front, as part of your marketing information.
In this episode, Suzie Soloviev and I talk about:
-Her earliest sparks of joy: performing and video taping those performances as a kid
-Her background writing copy for businesses
-How she landed her first client on a call
-Why marketing can feel arduous or like a chore (hint: You’re pushing something you don’t really want to be doing)
-Why Suzie has a puppet in her Instagram feed
-How to embrace your own truth and let it become your business (we both fought it)
-How it’s hard, as a multipassionate, to own the Thing you want to do
-How to write a great bio
-Pricing and Marketing are part of the same conversation
-Three ways to jump start your joy: Add plants to your home or living space, do something silly and share it with a child (or online), and sing with other people.
Marketing is the focus this month, and I'm taking a look at the inspiration from Lisa Princic of Scaling Deep. Learn how to make marketing more joyful and fun, based on who you are, and your personality.
his week kicks off “The Joy of Marketing” month, where I’ll be talking with small business owners and marketing experts about how they have found ease and joy in their marketing.
Lisa Princic is the branding and growth specialist behind “Scaling Deep,” which is the name of both her business and podcast. I knew she was a great fit for “Joy of Marketing Month” here on the show because her approach to growing your business is refreshingly distinctive. Instead of doing “all the things” or feeling like you need to be “everything to everyone,” she encourages entrepreneurs to scale deep. In other words, identify your niche that matches your zone of genius (aka the work you REALLY want to do) and build your business around that.
In this episode, Lisa Princic and I talk about:
Lisa Princic’s Website: Scaling Deep https://scalingdeep.com/
Lisa’s podcast: Scaling Deep https://scalingdeep.com/podcast/
How do you set yourself up for personal, heartfelt, meaningful success for a new year? I'm inspired by the words of Dr. Aimee Eyvazzadeh and Kate Courageous this week, as I look back on "How to Plan Your Year" month.
Psychiatric nurse, life coach, and intuitive eating specialist, Molly Larkin joins Paula to talk about how you can look at body image, food, and eating in a new way. By learning to trust your own intuition, you can achieve a balanced, joyful approach.
In this episode, Molly Larkin and I talk about:
-Finding your set point range for your weight and habits: What have you been doing and what worked?
-How you can attune to what your body wants and needs, and allow that to direct your eating habits
-Why society demonizes food groups like carbs and fat
-How many of people are terrified of letting go of the diets and restrictive eating because it’s the only way you’ve know so far
-Asking what works for your body?
-The 10 principles of intuitive eating
-Looking for what pulls you from the present moment
-The ties between Byron Katie and intuitive eating
-Learning to “Wage Peace” with your body and your own size
-How to jumpstart joy: tell the truth, beginning with yourself, showing up and dropping into the present moment, being grateful
Molly Larkin’s Website
Molly in Episode 10 “Meeting All Things With Loving Kindness”
Molly’s course: Waging Peace
Byron Katie's book "Loving What Is" - my favorite of her books, on Amazon - it's simply brilliant and I know you'll love it!
When I first heard Dr. Ezzie Spencer on another podcast back in 2017, I knew I had to talk to her. She’s the author of Lunar Abundance, and she’s defined a framework for creating a natural balance in your life that is all based on the moon, it’s cycles and phases. Now, before you shut this email thinking this is some new-fangled out-there hippy talk (this would be exactly why I’d keep reading, but, to each their own) … keep reading because there’s some big aha moments ahead.
One of the things that Ezzie talks about, and that feels like a missing piece of my life’s puzzle was that the moon has two different kinds of cycles: those with “doing” or Yang cycles that have a more masculine quality, and those cycles that are Yang, or “being” and have more feminine qualities. And the moon goes through four of each of those cycles every month.
Action: The marriage of being and doing: and there are a couple of ways to try this out.
Starting tomorrow, we hit the first new moon of the year and you could try out Ezzie’s Lunar Abundance approach. I love the structure and process that she’s set out.
If that seems like a bit much for you right now, allow yourself to be inspired by the idea of following the phases of the moon and build in down time to your day, your week, and your month. Where can you mindfully note that you might like a break? For example, my coach, Jennifer Lee, sets aside Fridays for creative time. I’ve started blocking off Wednesdays for myself so I know I have a breather in the middle of the week. Where can you block off some time to rest?
In this episode, I’m delighted to be joined by Dr. Ezzie Spencer, author of “Lunar Abundance” and the “Lunar Abundance Journal.” After first hearing her interview with Jess Lively in 2017, I was deeply inspired by her story. Ezzie started out as a lawyer in Australia, and also holds a Ph.D in emotional well being. Starting in childhood, Ezzie found herself drawn to the moon and its phases in cycles, and found herself returning to its magic and cycles as she looked for ways to cope with the stress of life as a lawyer.
In this episode, Dr. Ezzie Spencer and I talk about:
-Her early sparks of joy in watching the moon
-Working as a lawyer, and finding herself at the brink of burn out
-Returning to the inspiration of the moon and its cycles and phases
-How to take inspiration from the lunar phases and cycles as a way to pace our own lives
-Re.love, and her work with women who have experienced toxic relationships
-How to jump start your joy: set an intention to be joyful, meditation, asking what is the one thing you’re grateful for, right now?
Lunar Abundance: Cultivating Joy, Peace, and Purpose Using the Phases of the Moon by Dr. Ezzie Spencer
Lunar Abundance Journal (on Amazon)
Re.Love program for recovering from toxic relationships by Dr. Ezzie Spencer
Dr. Ezzie Spencer on The Lively Show Episode 212
Let's look at laying a strong foundation in your life, and take inspiration from how coach Casey Jourdan defines change and evolution. This time of year is a great chance to look at what still fits and works in your life, and what it's time to let go of.
I’m delighted to have Casey Jourdan joining me as our guest for this week. Casey is a business strategist extraordinaire. She works with entrepreneurs and solopreneurs as they navigate getting their businesses up and running, and helps them navigate the overwhelm that often comes with the first few years of business. It's a real treat to have a conversation with Casey on change, and the pursuit of evolution. The host of “Steady She Grows” podcast, Casey's done some really interesting work around the pursuit of evolution and how change is a part of everything that we do.
In this episode, Casey Jourdan and I talk about:
-Her early sparks of joy: teaching others
-Creating various iterations of her business as a multipassionate
-Evolution as a practice
-The difference between evolution and growth
-How her religious beliefs changed and shifted after coming home from the Iraq War
-Progress and baby steps living with PTSD
-Navigating the first few years of business and why so many businesses fail
-How to jump start joy in your life: be nice and kind to others, find out what fires you up and go try it, set and observe boundaries.
Inspired by my discussion with Laura Li of Quietly Bohemian, and her love of Depeche Mode, this 3 Joyful Things episode looks at how you can slow down, and very intentionally take time to immerse yourself in whatever brings you joy. Let's take a look at the inspiration, intention, and action that you can take to be more present in joyful moments.
In this episode, Laura Li and I talk about:
-Winning a reading competition as a child as her earliest spark of joy.
-She enjoys reading and the magic that lyrics and words to bring to the world, how to support introverts and highly sensitive people.
-What “Quietly Bohemian” means to her and why she chose it for her podcast name
-How to develop an inside out understanding of life inspiration
-Transformation as explained through Depeche Mode as understood by the lyrics of Martin Gore
-British Synth Pop: Depeche Mode, OMD, and more
-What the labels that society puts on each of us mean
-How to start a podcast
-How to be guided by your inner wisdom, and not your inner critic.
-What it means to dance in between fear and excitement
-How to jump start your joy: listening to music, really embodying what it feels like to spending alone time and allowing yourself to be seen and understanding the freedom and lightness of being seen because it is a choice of being oneself.
Planing and intention setting for a new year - You'll hear how to take inspiration, set an intention to be more present and mindful, and take action with a centering meditation and journaling exercise.
Learn how to create a focused, intentional, joy filled bucket list that you'll actually use for 2020. Tap into what you really want, mindfully say yes to the things that serve you, and discover a list making idea that really works for you.
I share my aha moments about how to make lasting change in your life without getting overwhelmed. How can you take what inspires you, and make it work for you?
It’s a true pleasure to have Flylady Marla Cilley back on the podcast for her third episode, this time to talk about how we can form habits and routines to create more joy in our lives. The last time I spoke with Marla, she shared about her work at Flylady.net, and we agreed to regroup closer to the end of my first season to talk about habits and routines. Whether you go back to listen to Episode 18 and 19 to catch up with the conversation, or not, I know you’re going to love this episode.
Flylady.net – Marla’s website
Episode 18: Flylady Marla Cilley on Finally Loving Yourself
Episode 19: Flylady Marla Cilley on “Finding Joy in Everything You Do”
Jerry Mills’ website: Singer and song writer (who wrote about having ADHD)
David Burns, The 10 Types of Stinkin’ Thinkin’
Marla is the author of “Body Clutter,” and “Sink Reflections,” both are best sellers, and I can not recommend them highly enough.
Sink Reflections – Marla’s first book (on Amazon)
Body Clutter – Marla’s second book (on Amazon)
The launch of 3 joyful things! Paula takes a look at how you can bring Jennifer Louden's idea of living a "human scaled life" into your everyday by unpacking the inspiration, intention, and action and steps to follow so you can give it a try.
Jennifer Louden is a coach, author, and all around delightful powerhouse of self care, and I’m delighted to have her on the show to talk about her upcoming book: Why Bother: Discover the Desire for What’s Next. Considered a pioneer in the self care movement, Jennifer wrote her first book, The Woman’s Comfort Book, in 2005. I really enjoyed talking to Jennifer, and it was an honor to have her on the show.
Jennifer Louden and I talk about:
-How masterminds and coaches can help shed light on things that you can’t see for yourself
-Why Bother: Discover the Desire for What’s Next
-Using what bothers you as an invitation to dig deeper and create transformation
-Rock bottom as a place to transform from
-Why we need to normalize that life has hard parts to it, and struggle
-Taking action is the key transforming
-Living a human scale life - one that honors your need for boundaries and care instead of being focused on hustle
-Why “faster” and “hacking” and “hustle” don’t equate to “better” and why we need to set kind goals for ourselves
-“Net joy” and how to keep it as a compass for your life
-Change and growth are not linear
-How Wonder can help you get your bother on
-Grit without compassion is just grind
Jennifer Louden’s website
The Life Organizer: A Woman’s Guide to a Mindful Year by Jennifer Louden on Amazon
Pre-Order Why Bother: Discover the Desire for What’s Next by Jennifer Louden on Amazon
Dr. Julie Kinn is a clinical psychologist, working at the Department of Defense in their Defense Health Agency’s Connected Health department, creating health technology to teach mindfulness to veterans and those in the armed forces. It was a treat getting to have Julie on the show, she is lovely mix of innovation, smarts, and passion, and I think you’ll just love getting to meet her.
In this episode, Dr. Julie Kinn and I talk about:
-Health technology to teach mindfulness
-DHA Connected Health and its role in the DoD (Department of Defense)
-Behavioral health and mental health
-Sleep, and the importance of good sleep in your day
-Military healthcare innovations
-Apps to support military children
-Free apps and podcasts that are available to everyone, worldwide
-DoD’s partnership with Sesame Street to create apps to support kids
-How to approach the overuse of apps and screen time by children
-Living beyond pain
-Her thoughts to jump start your joy: indulge in hobbies, bake bread, and learn to quilt
To see the full show notes for this episode, click here.
Francesca Hogi is a dating and career coach, 2 time Survivor contestant, and a lawyer. We had a fun and light filled discussion and I feel so grateful that she joined me this week.
n this episode Francesca Hogi and I talk about:
-Her early love of reading, and not knowing what she wanted to be for a career
-Working as a lawyer
-How she was interested early on in relationships and dating
-Attending the Match Making Institute
-How baby steps brought her to become a match maker, and later a coach
-Becoming an entrepreneur
-Advice for finding the right relationship
-Celebrating our “unconscious genius”
-Aiming for contentment and joy in a relationship, and looking at what you prioritize in finding a partner
-Jumpstarting your joy by talking to strangers, taking a social media break, and keeping a gratitude journal
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Learn the ten things you need to know about crafting a creative process for your podcast, blog, or other creative pursuit. Find out why you need to set aside time, the lies we've all been told about what creativity is (and isn't) and how to define process
Fred Waitzkin is the author best known for “Searching for Bobby Fischer,” the story about his son Josh, who was a chess prodigy at age six. It’s with great pleasure that I have Mr. Waitzkin on the show to talk about his new book, “Deep Water Blues.”
In this episode, Fred and I talk about:
-His writing process and how he approaches his craft
-Early influences in his life, including his father and fishing
-His new book, Deep Water Blues
-Tips on how to approach writing and how to craft a story
-How to jump start your joy: meet a friend for a great talk, fishing, and allowing your work to be transformative
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In this episode, I’m really thrilled to have the dream catcher coach, Anabell Bender joining me to talk about believing in your dreams, and allowing yourself to live a happy and authentic life. In addition to coaching, Anabell is a a multi-passionate, and has had a lot of experience with the creative process. You can only imagine the massive amounts of joy, delight, and laughter that come from this conversation.
In this episode, Anabell and I talk about:
-Her early joys of altruistically supporting others
-Starting with baby steps to reach your dreams
-How perfectionism can stop you in your tracks
-An introduction to mindfulness
-Finding happiness that is not fleeting
-Human design readings and how they work
-Jump starting joy in the world: smile at others to bring joy to your day and their day
Kedma Ough is a business development and business funding expert. Having experienced homelessness and abuse in her life, she’s made it her mission to help under-represented entrepreneurs find a way to get their businesses funded. Her book, “Target Funding” is all about how to find unique options for small businesses. Being a multi-passionate, she has focused her own entrepreneurship on two things: helping women and people of color get funding for their small businesses, and niche-ing down to serve and advocate for differently abled individuals.
In this episode, Kedma and I talk about:
- How get funding for your small business
- Looking for superheroes in your life
- How to build a niche business that will support your dreams and be a match for your interests and strengths
- Owning who you are and bringing that into your business
- How to Jump Start Your Joy: practice gratitude, serve others, helping kids